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Embracing Social Media on a Franchisee Level
When it comes to marketing, be it online or off, it’s all about reaching the right people at the right time. It’s about taking advantage of trends, whether it’s a global trend, or one you’re seeing...
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Change, Sweet Change
Well you’ve heard us say it more than once now, so it’s time to really sit back and let this message sink in, envelope you, and breathe in the sweet aromas of change. Because we’re telling you...
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Multi-Unit Franchising Conference in Las Vegas Updates Owners, Franchises,...
Earlier this month I had the pleasure of attending Franchise Update Media Group’s 2009 Multi-Unit Franchising Conference. The three day event brought multi-unit franchise owners, dozens of franchises,...
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PPC of Pizza Pie
I have always lived by the old adage that there is no such thing as bad pizza. But then the lines get drawn. Hand tossed or deep dish? Chicago style or a New York slice? I’m not taking sides, I just...
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Online Marketing Conversations with the Franchise Industry
Integrated online marketing has become an essential element for businesses. This is true for ecommerce, BtoB, and even for the franchise industry. I am headed to Minneapolis in August and to Chicago...
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Social Media Marketing for Franchisors
93% of Americans want companies to have a social media presence. That’s quite an astounding statistic when you think about it. Your prospective and existing customers aren’t hopeful they’ll find you...
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Leveraging Social Media for Franchise Sales
I am headed to San Antonio in February of 2010 for the IFA Annual Franchise Convention. I am really excited to be part of a panel that will discuss leveraging social media for franchise sales. So I’m...
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Oneupweb Creates iPhone App For Franchisors
Oneupweb is on the cutting-edge of digital marketing. And as we recently announced in our January monthly newsletter, OneUp Low-Down, we’ve developed a new public iPhone application for franchisors....
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Oneupweb : Franchise iPhone Apps–Hungry for Pizza and Applications
This is going to be a self serving blog in a couple of ways. The first self service here is a mention of Oneupweb’s iPhone application development services. The second is that I, and many other people,...
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Oneupweb : Mary Ellen Sheets Tells All on Be Relentless™
How does a $350 truck, a can of soup and one woman create an international franchise? Mary Ellen Sheets, the founder of Two Men and a Truck, explains her entrepreneurial story with our CEO, Lisa Wehr...
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